Next.js Application Development
Greenfield Next.js applications built on App Router — typed end to end, fast by budget, and structured so the second year of development is cheaper than the first.
Most Next.js projects fail slowly. The first release ships on time and looks
fine. Then the bundle creeps, use client spreads upward through the tree,
every page quietly becomes dynamic, and eighteen months later the team is
arguing about a rewrite.
That decay is architectural, and it is preventable.
What we build
We take on greenfield applications where rendering strategy actually matters: commerce front-ends, SaaS product surfaces, documentation platforms, multi-region marketing sites, and content systems that have to serve thousands of routes without a build that takes an hour.
How the architecture is decided
Rendering strategy is chosen per route, not per project, and it is written down before implementation starts:
- Static for anything whose content changes on a publish rather than a request — marketing pages, documentation, the blog.
- Incremental revalidation for content that changes on its own schedule, with revalidation tags wired to the CMS webhook rather than a fixed TTL.
- Dynamic and streamed for genuinely per-request surfaces — dashboards, carts, anything behind authentication — with Suspense boundaries drawn so the shell paints immediately and slow data arrives late.
The client/server boundary is treated as a design artefact. Server Components
are the default; use client is a deliberate, reviewed decision that stops at
the smallest interactive leaf rather than propagating to a layout.
What ships with it
Every build leaves with a typed data layer, a component library documented in the repository, CI that runs typecheck, lint and a Lighthouse budget on every pull request, and an architecture note explaining why each route renders the way it does.
That last document is the one that matters in year two. It is the difference between a codebase your team extends and a codebase your team replaces.