Next.js development for London companies

London is three hours behind us, which gives about five hours of shared working day. That is enough for everything that genuinely needs two people at once, and it has a shape: our afternoon is your morning.

In practice the synchronous window is late morning to mid-afternoon London time. Standups, design reviews and the awkward conversations go there. Everything else is written down - which is how a distributed team should work regardless, and the time zone simply makes it obvious instead of optional.

The agency question comes first

Most London companies of any size already have a digital agency. The useful conversation is not whether to replace them; it is where the line sits.

The arrangement that works: the agency owns brand, campaign and editorial; we own the application, the repository and the deployment. The arrangement that fails is the one where nobody wrote down who owns the build pipeline, because both sides assume the other is handling it until a release breaks on a Friday.

Worth settling in the first week, in writing, with names against it: who merges, who deploys, who is called when the site is down, and who decides when those three disagree.

What tends to be wrong when we arrive

London work skews toward applications that have been live for a while and have grown. The recurring findings are consistent enough to list:

Everything has quietly become dynamic. A use client added for one interactive widget has propagated up the tree, a cookie read in a shared layout has opted every page out of static rendering, and nobody can point at when. The result is a site that is slower than it was and nobody has a theory why. That is a rendering decision that was never made deliberately.

The consent banner does not gate anything. It appears, it records a choice, and the analytics script loaded before anyone clicked. This is the specifically British version of the problem, because PECR treats non-essential cookies strictly and the enforcement here is real rather than theoretical.

And the measurement is a score rather than a budget. A lab score goes green, the field data does not move, and nobody notices that the two measure different things.

The rules are not the EU's any more

This is the thing that catches teams who treat the UK as a European market with a different currency.

UK GDPR and PECR have drifted from the EU regime, and consent is where the divergence shows in the code rather than in the policy page. A consent implementation copied from a German sister site is not automatically correct here, and the reverse is also true.

Separately, if VAT is in scope, filing happens from software rather than a web form. That is a real integration with real requirements and it belongs on the United Kingdom market page, which is where the regulatory ground for this city lives.

Commercially

The contracting entity is Codefacture Yazılım A.Ş., registered in Türkiye. Invoices are in pounds, by bank transfer to an IBAN, with no Turkish VAT because exported services are exempt.

Scope is fixed in writing before work starts, priced per project rather than as a day rate against an open backlog. Hosting, licences and API fees are contracted and paid by you directly - we do not mark up infrastructure.